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In the
last issue, we introduced you to the hypothetical case study of business
owner Steve Hughes, one of three equal shareholders in a growing advertising agency.
At age 38, Steve had a stroke that did not allow him to return back to work. Steve’s
firm had a buy-sell agreement, but it covered only a buyout at death and an option
for the company to buy his stock if he were to try to sell it to a third party.
The Hughes buyout, like any lifetime buyout of a co-owner, faced three different
problems, each of which should be addressed in your buy-sell agreement:
- Agreement upon value.
- Funding of the buyout.
- Agreement on the payment terms of the buyout.
Let’s take a look at how these three common elements can be addressed in a buy-sell
agreement during situations similar to the Steve Hughes case study.
Value
The disability, or other departure of a co-owner, may, and probably will in many
cases, reduce revenue (at least for a while) and increase expenses because of the
need to hire replacement personnel. At the time that the disabled (or deceased or
departed in good health for that matter) owner has left, the business feels the
financial strain from the departure of that productive employee. A meeting of the
minds as to business value is even more difficult. The departed owner wishes to
have value and his or her buy-out at the highest reasonable value, while the remaining
shareholders, facing the need to divert much of the company’s future cash flow to
buying back the departed owner’s interest in the company, wish to minimize value.
The fairest method of determining value is usually to require an appraisal of value,
by a certified valuation specialist, as of the date of the event causing the transfer
of ownership. Unless your buy-sell agreement specifically addresses that value is
to be the fair value as of the date of the event as determined by an impartial appraisal,
then one party, either buyer or seller, will be harmed and the other party will
be unfairly benefited.
Funding
If your company can pre-fund, in part, the purchase of a departing owner’s interest,
much of the cash flow strain can be reduced. For example, to provide for the contingency
of one of the owners becoming permanently disabled, the company can prepare to pay
that fair value by purchasing disability buyout insurance. The buy-sell agreement,
in combination with the disability buyout policy, provides the means to achieve
both the disabled shareholder’s goals of receiving money for his or her ownership
interest, and the company’s and remaining shareholders’ goals of maintaining active
ownership. Disability buyout insurance is paid to the business (or the other owner)
in a lump sum or series of payments over several years. The company (or other owner)
then pays that money to the disabled owner to buy back his or her stock.
Payment
The buy-sell agreement also addresses payment terms. Since disability insurance
normally will not cover the entire buyout price, a “balance owing” usually results.
Of course, most other lifetime events are not funded at all. This means the owner
and shareholders must agree on the payment terms for the remaining amount owed.
Typically, these terms are the interest rate, the length of the buyout period (usually
three to seven years), the frequency and amount of payment, and the security to
be given to ensure payment for the balance owing. Of course, it’s relatively easy
to draft payment terms in a buy-sell agreement. Far more difficult is coming up
with the money to make the required periodic payments. Consider drafting the agreement
to ensure that payments are reduced if the company’s cash flow or ability to pay
is temporarily reduced.
When these key elements are negotiated in advance – before any of the shareholders
become disabled or otherwise determine to leave the company – fair and equitable
decisions can be made. In the Steve Hughes case, it was too late. His family eventually
felt compelled to sell his stock for book value – a low return for a service company.
It was that or nothing. Besides, it was all that his former partner felt they could
afford to pay.
The message of this article is straightforward: plan for a co-owner’s departure
far in advance (hopefully) of such an event that is likely to occur. It also is
important to treat all owners fairly – after all you don’t know if you will end
up being the buyer or the seller – and document your decisions in a well-crafted
buy-sell agreement.
If you have any questions about establishing strong business continuity agreements
and their role in helping you exit your business in style, please contact us to
discuss your particular situation.
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